Epsilon Abacus is the premier data cooperative for catalogue & multi-channel retailers and a world-leader in Direct Mail.

Direct Mail is undoubtedly delivering in the digital age. With email fatigue and digital noise, brands are relying more and more on trust and loyalty from their customers. As part of a series of video content, we visited an event hosted by Epsilon Abacus at Landing 42, London and shot several key client video testimonials. These testimonials would be hosted on the brand’s YouTube channel which would be embedded on their website and email newsletter. Our content would also be shared on social media including LinkedIn, Facebook, Instagram and Twitter.

Objectives

• Capture candid, relaxed but energised testimonial interviews.
• Promote the effectiveness of Direct Mail.
• Position Epsilon Abacus as the unquestionable world-leader in the implementation of Direct Mail strategy.

Results

• Testimonial highlights video.
• Full length video recordings of keynote presentations, panel discussions and fireside chats.
• Individual video testimonial clips footage delivered as an online Footage Library. Trimmed, graded and ready to drag-and-drop into website pages, social media feeds and future video content.
• Branded motion graphics transitions, logo build animation and question title cards.