Bringing together exploration and experimentation, Le Creuset turns every time mealtime into an adventure. Let inspiration lead the way.

Objective

We were briefed to create a series of short form YouTube and social ads evoking the spirit Le Creuset and showcasing a range of kitchenware with an engaging, clean aesthetic to excite their loyal fanbase’s imaginations.

Results

12 short ads formatted for YouTube (16:9), Instagram (1:1) and TikTok (9:16), tens of thousands of views, thousands of shares and a very messy studio floor.