Lloyds Banking Group is the largest retail bank in the UK, serving 26 million customers under many household brands including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows. Using the FICO Platform in its credit risk architecture, Lloyds has been able to leverage advanced machine learning models and advanced analytics to improve Lloyd’s competitiveness in several areas including:

• Credit decision making.
• Sustainability and responsible lending agendas.
• Diversification of product strategy.

Lloyds Banking Group was looking for a short testimonial video trailer celebrating the high street bank’s relationship with FICO and the successes of the platform’s integration with their Risk Transformation Project.

Objectives

We were tasked with visiting Lloyd’s beautiful offices at Cawley House in Chester to conduct an on-site multi-camera interview with Senior Manager Ian Rockliffe as well as filming b roll of the offices, staff and processes. We’d also be tasked with sourcing stock footage to illustrate use of the FICO platform.

Our final video content would need to:

• Remind stakeholders of the Risk Transformation Project’s ongoing objectives.
• Inspire further innovative thinking by the Lloyd’s product development team.
• Celebrate the successful implementation of the FICO platform to the Lloyds Banking Group’s ecosystem.
• Champion partner FICO’s being a trusted partner for many years which continues to support Lloyds in its exciting risk transformation journey.

Results

• One sub-90 second video hosted on both Lloyds Banking Group and FICOs website distributed to tens of thousands of employees, stakeholders, investors and partners.
• Hundreds of clips of evergreen footage delivered as an online Footage Library of the Lloyds offices and team. Trimmed, graded and ready to drag-and-drop into website pages, social media feeds and future video content.