Introducing interchangeable watch straps from Louis Vuitton. Filmed for LVMH for the launch of Louis Vuitton’s one-click interchangeable strap system.

Objective

Louis Vuitton needed video content for their electronic press kit optimised for various platforms as well as a collection of “drag and drop” clips to include in their digital press pack for distribution to industry magazines promoting their newest innovation. Quality of footage, clear demonstrations of the mechanism and speed of delivery were top priority.

Results

• 5 individual videos (6s, 10s, 14s, 30s and 40s versions) each formatted for YouTube (16:9), Instagram (1:1) and Facebook (9:16).
• 12 branded press pack clips.
• 80 clips of evergreen footage delivered as an online Footage Library. Trimmed, graded and ready to drag-and-drop into website pages, social media feeds and future video content.