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Welcome to RMS RMS
To have a company so focused on the client is incredibly rare. Bobbin’s approach is so flexible, allowing for more creativity and their videos meet our exacting standards every time. They understand how the whole process works inside out and you are left feeling like you not only have outstanding content, but a new friend!
Abigail Evans Communications Manager | RMSWelcome to RMS: the independent school where students think differently.
In an increasingly competitive international market, RMS wanted to stand out from the crowd with a dynamic video prospectus to showcase their unique approach to education, world-class facilities and expansive grounds, extensive extra-curricular opportunities and outstanding academic record.
Objectives
Our primary objective was to create an evergreen master showcase video of the school for distribution to students and families on the school’s website and newsletter (hosted on YouTube), social media channels (Facebook, Twitter and Instagram) as well as at international education fairs and exhibitions.
This showcase video would need to:
- Capture the confidence and aptitude of its students through candid, energetic interviews.
- Clearly showcase the school’s spectacular 300-acre site and its facilities.
- Distill RMS’ unique approach to education which centres on instilling a lifelong love of learning.
- Clearly communicate that RMS is an all-through school for students aged between 2 and 19.
- Avoid the “John Lewis” style of other school showcase videos in favour of bold, energetic aesthetic.
- Nurture prospective students and parents through the RMS sales funnel to learn more by a) visiting the school’s website and b) attending the next RMS open day.
Our secondary objective would be to harvest lots of footage for use in future video content.
Results
From our 3 jam-packed shoot days, we created a dynamic master showcase video which has been seen by tens of thousands of new students and parents.
From the same footage, we would also go on to create:
- 7 short-form video showcases for each its schools (Nursery, Prep, Senior and Sixth Form) and boarding facilities as well as a video introduction to the school from the headmaster.
- Website banner videos for the school’s website.
- Over 300 clips of evergreen footage delivered as an online Footage Library. Trimmed, graded and ready to drag-and-drop into website pages, social media feeds and future video content.
3
shoot days
8
final videos
10k+
views
300+
Footage Library clips